As Art Director, I partnered with strategists to translate performance insights into creative direction across paid, email, and social. I established the visual direction while contributing to the design of campaign assets, using audience insights to inform motion, typography, messaging, and composition. This collection includes a mix of work I designed myself and work I art directed in collaboration with other designers. The result was a more cohesive creative system that contributed to a 372% increase in younger-demographic subscriptions.