USA Facts
Art Direction
Creative Strategy
Design
Motion Design
Paid Social
Email Design
Rebrand Implementation
Making government data easier to understand is at the heart of USAFacts, a nonpartisan nonprofit dedicated to making facts and data accessible to everyone. While the brand was going through a rebrand, we had the opportunity to rethink how that mission showed up across paid, email, and social. Motion and visual storytelling helped turn complex topics into creative that felt clear, engaging, and relevant, while audience and performance insights shaped how the work evolved over time. The work contributed to a 372% increase in subscriptions among younger audiences..
