I led the art direction for a cheeky yet elegant CTV ad for SkinnyDipped, overseeing the creative from concept through final production. I developed the visual tone, built the prop and wardrobe guide, and directed the still photography to ensure consistency across every touchpoint.

During pre-production, I used Adobe Firefly to generate storyboards that helped define our talent, refine the tone, and align the team on a shared vision before shoot day. On set in New Orleans, I guided the execution in real time—making sure every detail landed with the right balance of polish, playfulness, and brand integrity.