I led art direction for a full CTV campaign for SkinnyDipped to support the soft launch of Coconut Almond Bites, including a 60s hero, a 30s cutdown, and two 6s spots. The concept, Snack and Play, was a cheeky nod to skinny dipping, set in a sun-soaked, poolside world that felt carefree, flirty, and inclusive. At its core, it was about owning your confidence. That showed up in small, intentional moments. Taking up space, moving freely, snacking without hesitation. Enjoying yourself without overthinking it.
I owned the creative from concept through post, defining the visual language across motion and stills. I shaped the world through casting, color, and styling to balance polish with ease, making sure it felt elevated but never overproduced. During pre-pro, I used Adobe Firefly to storyboard and align on tone, pacing, and talent direction so the team was fully aligned going into the shoot.
The project received a Silver ADDY for Best Internet Commercial.
