SkinnyDipped TV Spot

I led the Art Direction of a cheeky-yet-elegant CTV ad for SkinnyDipped, from concept through final production. The spot employed a bold visual illusion, covering poolgoers with SkinnyDipped snacks in a playful, first-person point of view. I owned the art direction from pre-pro through shoot day, shaping the visual tone, building out the prop and wardrobe guide, and art directing still photography to ensure a cohesive look across campaign touchpoints. I was on set in New Orleans to bring the vision to life in real time, making sure every detail landed with the right mix of polish and personality.