As Creative Lead, I oversaw how Velotric’s new branding came to life across digital channels during their rebrand and launch. I was responsible for designing paid social, lifecycle emails, Google, and Direct Mail, ensuring each asset felt fresh, cohesive, and aligned with the brand’s positioning as an affordable, lifestyle-driven e-bike company. My focus was on translating the refreshed identity into conversion-driven creative that balanced aspirational lifestyle visuals with clear product storytelling. This approach built consistency across touchpoints, strengthened brand recognition, and helped Velotric stand out in a crowded market.