Aftertaste
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Worked directly with the founders to shape the brand from the ground up, defining the audience, brand pillars, tone of voice, and visual direction. Developed the identity and brand guidelines, translating the strategy into a cohesive system for launch and investor materials.
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Figma
After Effects
Photoshop
InDesign
Illustrator
Atertaste is an algorithm-free social platform built around discovering, reviewing, and talking about the content we consume. We wanted the brand to feel rooted in our shared love of media without leaning into the visual language of another tech platform. Old Hollywood glamour became a jumping-off point, mixing bold, marquee-inspired type with textured imagery and newspaper-like details to create something nostalgic, expressive, and a little unexpected
