Ayoh! was launching with a new identity and a big personality to introduce. For the go-to-market launch, we brought that world into paid, email, and web, leaning into the brand’s loud, playful, and unapologetically maximal style. Type did a lot of the heavy lifting, while motion and illustration gave the creative even more energy and personality.

The work needed to perform without losing what made Ayoh feel like Ayoh. As the campaign evolved, performance insights helped shape new iterations, giving top-performing concepts a fresh visual twist. The launch sold through six months of inventory in just two weeks and helped put Ayoh well ahead of its first-year revenue goal.