For Ayoh!’s launch, I worked directly with founder Molly Baz to lead creative direction across go to market and social. Alongside a strategist and copywriter, we built a scalable design and motion system to keep the brand consistent across channels, including lifecycle email, SMS, and Meta ads. The system was intentionally loud and maximalist, using type as a core brand element, with motion driving storytelling and illustration adding playfulness and character. Light brand touches kept creator and founder content consistent without feeling overproduced. That balance helped the “Mayo Gone Wild” campaign stand out during a crowded holiday season.