For Ayoh!’s launch, I worked directly with founder Molly Baz to lead the creative direction for go-to-market assets and social campaigns. Partnering with a strategist and copywriter, we built a cohesive set of lifecycle emails, Meta ads, and social creative that carried a consistent visual language across channels while leaving space for lo-fi creator content to add authenticity. The mix of polished design with approachable creator assets made the campaign both elevated and relatable, helping us cut through a crowded holiday season and connect with customers at scale.