JOI Cannabis is a marijuana growing operation based out of Bridgeport, Washington. JOI’s brand targets the outdoor/lifestyle enthusiast by using specific photography, layout and tone. The tagline for JOI is “ The JOI you recieve is yours to discover and yours to keep” – capturing experiences and adventures as the foundational cornerstone of the brand.
My task was creating the brand book and producing final packaging and stationery files. In creating the brand guidelines, my responsibility was to carry out packaging style and brand to various other print and digital products.