Cascade Endurance is a endurance coaching and training program based out of Mazama, Washington. Specializing in trail running and cross-country skiing, they help clients accomplish a wide range of athletic goals and events. I co-created the brand identity and merchandise.
From the get-go they wanted their logo to be able to be seen from a distance so it could be identified on clients in races and at sponsored events. I knew the brand need something very eye-catching so I created a series of symmetrical lines forming a sun and mountain. Inspired by the North Cascades, the mark symbolizes hard work and tenacity – the repetition of the lines explains the process of getting up every day and doing it over again.