Cascade Endurance

Client:

Cacade Endurance

Roles: Branding — Logo Design — Merch Design

Cascade Endurance is a endurance coaching and training program based out of Mazama, Washington. Specializing in trail running and cross-country skiing, they help clients accomplish a wide range of athletic goals and events. I co-created the brand identity and merchandise.

From the get-go they wanted their logo to be able to be seen from a distance so it could be identified on clients in races and at sponsored events. I knew the brand need something very eye-catching so I created a series of symmetrical lines forming a sun and mountain. Inspired by the North Cascades, the mark symbolizes hard work and tenacity – the repetition of the lines explains the process of getting up every day and doing it over again.

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meg falcon – Cascade Endurance
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meg falcon – Cascade Endurance